NEW YORK METRO SKIN
New York Metro Skin is a conceptual design project developed within an academic studio, created to explore how image collection, categorization, and systematic visual transformation can evolve into a coherent brand ecosystem.
The process began with field research across New York’s subway system—photographing, documenting, and archiving the visual characteristics of different stations. Each station was translated into its own visual identity through posters that capture material textures, spatial atmospheres, and behavioral cues embedded in the commuting environment.
From this archive, I generated a new fictional brand—New York Metro Skin—built entirely from the logic of the collected data. The project demonstrates my ability to distill raw urban imagery into a structured visual system and then expand it into applied brand expressions, including a speculative fashion collaboration and a conceptual exhibition.
Ultimately, this work reflects not only a design outcome, but also the discipline behind it: research, system-building, transformation, and the capacity to convert everyday infrastructures into cultural and commercial visual language.