N-Now is a fashion brand founded by a highly influential dance-culture creator—an icon within the street-dance and music community. The brand is built directly from the visual language of youth culture: rhythm, movement, and collective energy.

The design system I developed for N-Now translates the physical dynamism of dance into graphic form—using ultra-reduced geometry, clean silhouettes, and kinetic visual compositions to communicate motion without illustrating it literally. A custom series of logo variations extends the identity, including a signature cap featuring a “bubble-motion logo” where inflated, rhythmic bubble forms pulse around the mark, expressing breath, bounce, and the positivity of movement.

Supported by energetic slogans and a modular identity that adapts across apparel, accessories, and digital presence, the brand becomes more than clothing—it becomes a wearable extension of the community’s shared spirit: active, optimistic, and unapologetically young.