MUSIC HALL OF WILLIAMSBURG

This project reimagines Music Hall of Williamsburg (MHW) through a brand renewal and strategic visual system—one that respects the venue’s cultural roots and the creative energy of Williamsburg.


Building on MHW’s existing identity, the design expands its visual language into a modular and media-flexible system, adaptable across digital screens, printed matter, and spatial applications.From interior navigation to street passes connecting local partner stores, MHW transforms from a single live venue into an urban ecosystem—a rhythmic network of sound, light, and community.With bold typography, industrial red, and the warmth of aged paper tones, the renewed identity bridges past and present, venue and city, honoring Williamsburg’s independent spirit while embracing the pulse of contemporary culture.